Current Seminars

Dealing with the Aftermath of a Concession Driven Market

Marketing with Little or NO Money

How to Beat the Concession Heat!

Effective Lease Expiration Management

Creative New Construction Lease-Up

Discovering the Excellence in Maintenance

Creative Property Management Parody

Dealing with the Aftermath of a Concession Driven Market top

“You’ve had a tough year or two thanks to concessions; but now it’s time to sell new customers and residents at market rate!”

This powerful session will arm you with proven strategies and provide solutions that you can implement at your property or portfolio-wide.

Learn how to:

Overcome the reputation for offering concessions
Address and overcome price objections
Demonstrate “apples to apples” features and benefits compared to the competition
Stand head and shoulders above the crowd without giving away the moon
Convince future and current residents of the value your property offers
Achieve the higher revenue that your apartments and amenities are truly worth! (And your owner/managers are begging for!)

Creative Marketing Advantage

“If You Market Right - Customers Will Visit Your Site!” top

Taking and making time for a marketing campaign can be a challenge if not a downright difficult thing to do during day and life of property management. We all know that every day in property management is packed full of scheduled appointments and un-scheduled events, which is why you need a plan of action! This seminar is packed with the step by step key ingredients for planning any marketing campaign! Learn how to Work Smarter and not Harder when marketing your property!

This seminar covers:

How to create an effective marketing plan
What is in your marketing budget
How to effectively spend your marketing dollars
What collateral materials are a must have?
How to determine what to market
How to determine the demographic to market
How to determine where to market?
Curb appeal and marketing corridor
What to model and mini-model
What is the sales arena?
What should always be in your sales arena?
Training & Support forms

Creative Closing Advantage

“A Must Have seminar for leasing and management teams!” top

Let Creative Apartment Marketing rev your teams into high gear with an enthusiastic and positive approach to closing. Tips, tools, and strategies will be shared to close even the most savvy new customer and toughest resident!

At this seminar you will learn:

How to become a leasing chameleon–Cater your presentation for each customer
How to Close from/with your website
How to Close Internet leads
How to Close with marketing campaigns
How to Close on the phone
How to Close during the visit
How to Close through follow up
How to Close Renewals
When the closing process begins and ends
Understanding what a customer really wants
What is your Fiduciary responsibility?

Take Toxic to Terrific

“A TEAM Building Experience”

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Is there a War going on at your property? The "Us against Them" attitude can be Toxic and is sure to kill everyone’s attitude in sight, including your customers.

We often hear, "It is not what you said, it is what I heard" and "Oops, I forgot to mention..." which most likely is, "I did my job and didn't really understand how valuable and time saving it would have been to effectively communicate with others before making some decisions".

This seminar focuses on mending the break down of communication that oftentimes occurs in property management, which if not addressed in a Proactive way, could become Nuclear Reactive!

Exceptional Customer Service

“The Untapped Amenity YOU Choose to Have”top

This seminar offers a positive approach to customer service, sprinkled with property management humor, along with tried and true techniques to polish and improve our customer service skills.

This seminar covers:

How superior customer service saves tons of time for you
How to cater your sales presentation with exceptional customer service
How to effectively communicate with your team
How to effectively communicate with your residents
Understanding and interpreting customer complaints
How to survive rejection and negativity from customers
What FIDUCIARY means
Remembering Why You LOVE working in Multifamily Real Estate!

Marketing with Little or NO Money

“It’s not Mission Impossible, but Mission POSSIBLE!”top

This seminar is packed with tried and true ideas that can work within anyone’s budget!

Marketing on a Shoe String Budget
Marketing Budget – What SHOULD you have?
Marketing & Advertising Ideas
Marketing at the Property
Marketing offsite
Marketing online
The importance of tracking marketing sources

How to Beat the Concession Heat!

“Strategies for Short-term and Long-term result”top

The "HEAT" is on all of the time to offer concessions, but that doesn't mean YOU have to follow what competitors are doing. Fasten your seatbelt for a fast paced session that is filled with tips and tools for short-term and long-term strategies to kick your property’s concessions to the curb! This seminar covers the key ingredients to successfully increase the net operating income at your property starting TODAY!

Seminar ingredients:

Customer Service
Training & Labor
Rewarding Behavior
Marketing & Advertising
Pricing It Right

Effective Lease Expiration Management

“Ensure Leases are Expiring in the Right Season!”top

Do you have too many vacant apartments available at the end of the year? Does this happen year after year…?

There is a way out of the madness and to prevent lease expirations from ‘creeping’ forward leaving you at high risk and stranded with vacancies during the low season. Learn how to push leases back so that they always fall during the high season, how to plan to plan for unexpected move outs, and keep the revenue stream going strong all year long! This seminar offers strategies that work!

*Note: This seminar works best as a working session and can be 2 to 4 hours depending on the number of attendees. Attendees will be asked to bring data from a property so they can create their own lease expiration plan for immediate results.

Surviving a Student Turn

“Keep Your Occupancy and Sanity Healthy!”top

Can you answer yes to any of these questions?

Do you move most of your students out in the spring, and return in the fall...All at the same time?
Do you have too many vacancies during summer months?
Are you left with vacancies by the time school starts?
Do you have apartments that stay vacant for months?
Do you have a hard time finding staff?
Do you have a hard time keeping staff?
Are vendors difficult to find?
Does this happen every year?

This seminar offers proven strategies to achieve optimum occupancy before school starts, keep high occupancy during the summer months, AND without losing your staff and your mind during the process!

Creative New Construction Lease-Up

“It's Not a Sprint to the Finish Line - It's a Marathon!”top

If you build it, they will come – Right?…Not always.

This seminar covers specific sales and marketing challenges related to new construction properties.

Find out:

When do you start marketing?
When do you start staffing?
When do you to start leasing?
How to create a ‘home stretch’ game plan with tips and tools for a successful lease-up.

Discovering the Excellence in Maintenance

“For the Team: Maintenance, Leasing and Management” top

Ask yourself this question – What would we do without our service team?

If leasing professionals are the front line then the maintenance team that takes care of our property, apartments and residents, hold down the fort!

Likewise, in the chaos of the everyday leasing lifecycle, leasing, management and maintenance teams need to support each other so that everything flows smoothly.

This seminar focuses on life in the trenches with a sprinkle of humor and shared experiences that focus on improving workflow processes. Learn how important each of us is to our property and each other and how working Together Everyone Achieves More!

Creative Property Management Parody

“A Laugh out Loud Parody about the life and times of Property Management!” top

Laughing Out Loud is proven to improve your mental health, and we all need a good dose of a positively funny laugh and learn session!

This seminar takes a look at things that we do in property management, matched with a popular song that “Says it All”, along with a tangible example of how to handle – The Situation! Those of us in property management always say we need to write a book…consider this seminar a first step and a fun way to laugh at ourselves and the situations/predicaments we face daily.

President of Creative Apartment Marketing, LLC, a consulting firm specializing in training and marketing strategies.